How It Works

Most happy customers never leave a review — not because they didn't enjoy your business, but because asking felt awkward in the moment and by the time they think of it later, they've forgotten. Every card and tag we make is built to solve exactly that problem: it puts your review page one tap away, at the exact moment a customer is happiest.

1. Place your card or tag

Pop it on your counter, reception desk, till point, table, or stick a window tag to your shopfront glass. It's pre-loaded with your business's review link before it ever reaches you, so there's nothing to set up on your end — just place it somewhere a customer's phone will naturally be nearby.

2. Customer taps their phone

They hold their phone near it for a second — no unlocking a special app, no opening a camera, no typing anything. This uses NFC, the same tap-to-pay hardware already built into every modern iPhone and Android. Their review page opens directly on their screen, already loaded and ready to go.

3. You collect the review

They leave a review in seconds, while the experience is still fresh. More 5-star reviews means better local search ranking, more trust from people comparing you to competitors, and more new customers walking through the door.

Where to place it

  • Counter or till point — the natural spot for cafés, shops, salons and bars, right where payment happens.
  • Reception desk — ideal for clinics, dentists, gyms and any appointment-based business.
  • Tables — a card left on the table after a meal catches diners while they're still glowing about the food.
  • Shopfront window or door — a window tag catches customers on their way in or out, no staff involvement needed.
  • Check-out or check-in desk — great for hotels and guesthouses, right as a stay wraps up.

What this looks like, by business

  • Café or restaurant: a card on the table or at the till catches diners right after a good meal, when they're most likely to leave 5 stars.
  • Salon or barber: hand a card over at the till the moment a client sees their new cut or colour for the first time.
  • Dentist or clinic: a card at reception turns a routine appointment into a steady stream of reviews.
  • Gym or studio: a card by the front desk builds trust with new members browsing your reviews before they join.
  • Retail shop: a card at the till or a window tag out front catches shoppers as they leave happy with a purchase.
  • Hotel or guesthouse: a card at check-out captures the review while the stay is still fresh, before life gets in the way.

Why W2Reviews

  • No app, no QR code — just a tap. Works with the NFC hardware built into every modern iPhone and Android.
  • Pre-loaded for you — every card and tag arrives ready with your review link already set up.
  • Waterproof and durable — built to survive busy counters, spills, and daily handling without fading or breaking.
  • More reviews, higher ranking — more 5-star reviews means better local search visibility and more customers finding you first.
  • UK-based support — real people on WhatsApp if you ever need to update a link or ask a question.

More on this

Got a question this didn't answer? Check our FAQ page. Want the details on how your data and your customers' data are handled? See our Security page.