About

Great businesses deserve the reviews they earn.

W2Reviews is a London-based company on a simple mission: make it effortless for great businesses to collect the reviews they deserve.

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Why we built it

Every step loses people

We saw too many brilliant cafés, salons, clinics and shops losing out because asking for reviews felt awkward. A verbal ask gets forgotten the second a customer walks out the door. A printed card sits unread in a bag. A QR code means someone has to stop, open their camera, line up the square, then still tap a link before anything happens. By the time all that’s done, most people have already given up.

So we built premium NFC review cards and tags that remove every one of those steps. One tap on a phone that’s already in someone’s hand, and they’re looking straight at your Google, Trustpilot or Tripadvisor page, ready to leave five stars.

An NFC review card and round window tag together

The card and the window tag

Who it’s for

Businesses people walk into

01Coffee shops, restaurants and barsCatch customers at the till or the table, right after a good meal.

02Salons, barbers and spasThe moment right after a great cut or treatment is the best time to ask.

03Dentists, clinics and appointment-based businessesA card at reception turns a routine visit into a review.

04Gyms and studiosBuild a steady stream of reviews from regulars without anyone having to ask twice.

05Retail shops and market stallsA card at the till or a window tag out front catches customers as they leave happy.

06Hotels and guesthousesA card at check-out captures reviews while the stay is still fresh in mind.

Our promise

Four things we hold to

One tap to a review

Nothing else required — no app, no account, no sign-up on either side.

Zero QR codes to fumble with

No camera app, no lining up a square, no scuffed printed code.

UK designed and supported

Designed, programmed and supported from the UK.

Real people on WhatsApp

If a link ever needs updating or something needs sorting, you talk to a person.

Want to talk it through?

Tell us what your business does and where you’d put a card. We’ll tell you what would actually work.

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